GEO: Generative Engine Optimization

Become the source AI recommends — optimize entities, authority and content so ChatGPT, Gemini, Perplexity & Claude cite your brand.

<p>A complete beginner-to-expert course in Generative Engine Optimization: making AI systems discover, understand, trust, cite and recommend your content and brand. Covers how generative engines work, entities, prompt research, GEO content architecture, E-E-A-T, brand and citation optimization, technical GEO, clusters, ecommerce/local/SaaS GEO, GEO analytics, advanced strategies, and platform-specific tactics for ChatGPT and Perplexity.</p>

Lessons